Intelligent network management is becoming a key indicator of organizational success for e-business enterprises. Worldwide exponential growth in the number of Internet users, and requirements for ever-increasing bandwidth are leading organizations to seek better ways in which to manage their complex online operations. Verifia's NetGeo solution enables organizations to better manage their multinational networks by providing them with the ability to intelligently route traffic to the nearest server in real-time, via the fastest route possible.

Situation Analysis
Increases in worldwide Internet use has led to network performance issues around the world. In particular, the growth of rich media has created a situation whereby enterprises are seeking new and better ways to improve the efficiency of their international networks. Due to this explosion in Internet traffic, spending on Internet infrastructure will grow from $24B in 2000 to $56B in 2004 (IDC, 2000). And the rich media market (video, voice, data and other high bandwidth technologies) is expected to grow to $34.0B by 2004. (FAQ/Equities, 2000).

Content Distribution Networks, Internet Service Providers, and Internet backbones are already using geo-location technology to more intelligently route traffic, improve performance, increase online security, and decrease costs. As use of this Internet mapping technology grows and matures, additional global load balancing applications using other types of IP-based intelligence such as connection type (DSL, T1, T3, dial-up, etc.) will become increasingly valuable.

The Solution
Verifia's NetGeo enables enterprises to associate IP addresses with network data in real-time, providing the opportunity for immediate intelligent routing based on geography, connection type, particular domain characteristics, organizational type, time zones, and other user information. Significantly, NetGeo's deep understanding of Internet infrastructure enables organizations to route traffic based on topological as well as geographic factors. The result is that NetGeo provides companies with the ability to route Internet traffic based on not only the physical distance between two points, but also based on how the Internet is structured and functions, identifying the fastest routes between the user and their destination point.