Web site intelligence is part science, part creative interpretation as companies seek to combine concrete data with empirical information gathered from actual user input. With the ubiquity of the Internet in today's business environment, information obtained from organizational web sites is being used at all operating levels, from strategy development to manufacturing and distribution. NetGeo's InfoScope solution enables organizations to seamlessly obtain reliable data about web users while maintaining their individual privacy.

Situation Analysis
The demand for accurate, unobtrusive web user intelligence is growing exponentially. As overall business use of the web increases, and incessant spamming and privacy issues create consumer resistance to user registration, businesses will be required to find new and better ways to understand who is using their web sites. Cookies, user registration, and other methods have proven inadequate, providing incomplete and often erroneous information. An April 2000 study by the Personalization Consortium found that approximately half of the Internet population deletes its cookies or does not have them enabled. And according to the 6th WWW User Survey by Georgia Tech GVU, over 33% of web users that volunteer data frequently provide false information.

The demand for reliable web intelligence is particularly high in the marketing services/research industry. Geo-targeted Internet advertising is expected to grow to $2.7 billion market by 2003 (Jupiter Communications). In addition, U.S. marketers are expected to spend $3.2 billion on email-marketing services by 2004 (Forrester Research). In fact, the web site analysis applications market alone is expected to increase from $48 million in 1999 to nearly $800 million in 2004 (IDC).

The Solution
Verifia's NetGeo system can in real time identify a user's geographical location and the method in which a user is accessing a web site without user intervention. In some cases, such as when users disables their cookies, NetGeo may be the only reliable way for a company to garner any information about their web visitors outside of a formal registration process. Advertising, web analytic, and direct marketing companies are offering geo-targeted advertisements, personalized web/email messaging, customized content, and market intelligence via Verifia's NetGeo.

Case Study # 1: AdvertWizard
AdvertWizard provides a website promotion service for internet advertising in Europe. The company helps small and medium sized web enterprises by making internet advertising easy, instant and effective. AdvertWizard is part of On-Line PLC and is one of the United Kingdom's largest advertising networks with over 3000 members and 30 million impressions per month. AdvertWizard currently uses InfoScope to enable its customers to geo-target Internet ads in the EC and UK.

Case Study # 2: eJigsaw
Ejigsaw is a business-to-business web site that enables IT professionals to search for, compare and evaluate thousands of IT products and services online. Jay Govind, VP of Sales and Marketing for eJigsaw, tells how NetGeo's technology helped them gain an understanding of the makeup of their web audience: "It was amazing to discover who was visiting our web site, for which companies they work, and where they are located. We were very excited to see that our marketing efforts had attracted some of the most important companies in the world to our web site. NetGeo has provided us with invaluable marketing information that has proved to be of great strategic importance to us."

Case Study # 3: Bush for President
George W. Bush's Presidential Campaign Committee utilized NetGeo' InfoScope solution to analyze their web site audience, using the information as a data point in their strategic decision-making. Specifically, the InfoScope intelligence was used to determine the effectiveness of the staff's targeted political campaign efforts.