 NetGeo™, short for Network Geography™, is an IP-based Internet infrastructure software technology team of Verifia™ Inc. focused on providing geographical intelligence to web sites and applications in real-time. We have developed a proprietary, patent-pending, geolocating software technology, ipProfile™, that identifies web site visitors' geographical location information, including country-of-origin, state, city, zip code and network connection information. Our technology is used by web servers and applications to enhance the web user's experience by delivering content and advertisements that are personalized based on geographic, and demographic information. Our technology can be also used to accelerate Internet content delivery by using geographical information to divert traffic to web servers closest to the end-user.
Verifia's technology is a core Internet infrastructure technology that will become a building block for future web sites and Internet applications. It can be used in many applications, including global server load balancing, web personalization, content delivery, dynamic content generation and management, targeted online advertisement, web/application globalization, visitor relationship management, geographical analysis of web visitors, and web access control based on geography.
Michael Yang, President and CEO, and Dr. Sanku Jo, CTO, founded NetGeo in 2000. Michael was previously founder and CEO of mySimon Inc., acquired by CNET in January 2000 for $700 million. Prior to founding mySimon, Michael worked for 15 years in successively senior technical, marketing, and management positions helping to build various Silicon Valley products and technology companies. Sanku Jo's graduate research background in Internet infrastructure and online security has included positions at the Lawrence Berkeley Laboratory and the Korean Telecom Research Center. In 1991, he created the first Internet-based bulletin board system in Korea and in 1995, he authored an Internet Guide book for businesses.
Headquartered in San Jose, California in the heart of Silicon Valley, NetGeo is a privately held, venture-backed company whose investors include LG Venture Capital, ALPS Information Technology Fund LP, and the Daesung Group. To date, its early stage venture financing has totaled $4 million, of which nearly half was closed in 2002.
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