NetGeo™, Inc. Forms Alliances With Responsys and Jubilee Tech International
To Offer Geo-Targeted Email Marketing and Customized Web Content
Leading Companies Use NetGeo's InfoScopeSM Solution to
Bring More Sophisticated Targeted Marketing Solutions to Enterprise Customers
Mountain View, California - October 12, 2001 - NetGeo™ Inc., a leading provider of Internet Intelligence solutions, announced today strategic alliances with both Responsys, Inc. and Jubilee Tech International to offer geo-targeted email marketing and customized web content. These relationships will entail the integration of NetGeo's InfoScope Internet Intelligence solution into the companies' existing product suites. With InfoScope, the companies are offering to their new and existing customers the ability to segment their audience by geographic location, organization, and other web user characteristics -- without the use of cookies or user registration. As such, InfoScope is bringing a new level of technical expertise, an improved user experience, and more sophisticated business intelligence methods to the direct response marketing and content localization industries.
"We believe NetGeo's InfoScope solution will add significant value to our product suite. The ability to identify certain user characteristics seamlessly will increase the effectiveness of Responsys customers' email campaigns and increase ROI. Among other things, retailers will be able to conduct geo-targeted email campaigns that help drive people to their local brick and mortar stores," stated Christopher Escher, Vice President of Marketing for Responsys.
"NetGeo's InfoScope was a logical fit with our globalization and localization offerings," said Maarten Fleuke, Senior Vice President of Sales and Marketing for Jubilee Tech International. "Our client companies require the highest level of precision in customization for their online operations and NetGeo's technology fills an immediate and important corporate need."
Mark Cramer, NetGeo President and CEO commented, "We are pleased to be working with these top companies -- each a technological and business leader in its industry -- and look forward to refining and growing NetGeo's marketing service offerings through these mutually beneficial alliances."
About NetGeo's InfoScope SM
NetGeo's InfoScope Internet Intelligence solution is a revolutionary breakthrough that allows businesses to determine the geographic location of their web users as well as the companies and organizations to which they belong. The flexible, IP-based system is designed to integrate easily with existing systems and is scalable, maintainable, and fast. At the heart of NetGeo's InfoScope solution is the company's proprietary AcuProfileSM technology. The technology powers a self-improving expert system that not only provides intelligence about the IP universe of 4.29 billion addresses, but also verifies, scores, and updates this information continuously.
InfoScope enables many different types of Internet applications:
Authentication & Trust: Businesses use NetGeo's InfoScope to evaluate Internet transactions in an effort to combat fraud. The software is used for applications such as scoring online CNP (Card Not Present) transactions, authenticating online credit approvals, and verifying P2P (peer-to-peer) payments.
Conditional Access: NetGeo's InfoScope enables companies to respect the licensing and distribution agreements and/or legal restrictions that apply to the physical world by providing the capability to selectively block users based on geography. With InfoScope, businesses can now decide which groups can access their particular online content.
Business Intelligence: InfoScope provides valuable user information for both consumer and business-oriented web sites. Uses for NetGeo's software include geo-targeted content and advertising, as well as web analytics.
Network Efficiency: Content Delivery Networks and enterprises can utilize NetGeo's InfoScope for more efficient routing, load balancing, and traffic management.
Online Security: Companies concerned with the safety of their Internet distribution channels can use InfoScope to identify potential security breaches.
About Responsys, Inc.
Responsys, Inc. is a pioneer in the optimized interactive marketing movement, providing enterprises with the ability to have personalized web interactions with customers. Responsys is the first - and only - company to integrate comprehensive customer data analysis and management systems with powerful, targeted customer interaction systems. This unique combination delivers superior marketing return on investment by allowing enterprises to adapt and optimize their online customer interactions in real-time, based on the most current customer data. Allianz Life Insurance Company, BMW, GE Card Services, John Deere, Lands' End, and Miller Brewing Company, among others, integrate the Responsys¢ç solution into their overall e-commerce strategy. Privately held, Responsys is based in Palo Alto, Calif., with additional offices in Portland, Oregon and London, England. Accel Partners, Foundation Capital, Redpoint Ventures, RSA Ventures, and Sigma Partners back the company. For more information, visit www.responsys.com , email info@responsys.com , or call (888) 219-7150.
About Jubilee Tech International
Founded in 1991, Jubilee Tech International (JTI) provides technically precise, highly accurate, and culturally sensitive software localization, document translation, and Web site globalization services to companies with global business operations. The company employs over 7,000 professional, in-country linguists with expertise in more than 40 languages and dialects - located around the world. Jubilee Tech localization engineers are well experienced with all major software platforms, including Windows, Java and Mac. Recently the company entered into a partnership with Samsung Corporation's OpenTide division. As a result, a broader array of global marketing and implementation services are now available to Jubilee's clients. JTI's impressive client list includes high-tech and other international marketers, such as: Adobe Systems, Compaq, Wal-Mart, Sun Microsystems, ADC, Total Systems, and Novell. The company is headquartered in Norfolk, VA with a west coast office in San Jose, CA. Contact mfleurke@jubileetech.com or call (757) 459-4601, ext. 318. About NetGeo™, Inc. ( www.netgeo.com )
NetGeo, Inc. is a leading provider of Internet business intelligence solutions. The company provides web businesses with a competitive advantage by enabling them to improve operational efficiencies and better serve their customers by delivering highly accurate, real-time information about who is accessing their web sites. With InfoScopeSM, NetGeo's flagship software product, companies can now more completely understand where their web visitors are coming from (country, state, city, zip code), where they work, and even how they connect to the Internet (Cable, DSL, modem, wireless, etc.). Based on Internet Protocol (IP) addresses, web user trend analysis, and other user behavioral data, valuable business information is delivered in real time without cookies or user input. As such, InfoScope enables the gathering of significant user intelligence with minimal user experience disruption and personal privacy intrusion.
Founded by Michael Yang, the former Co-founder, President and CEO of MySimon, NetGeo has a growing list of customers and partners in the U.S. and abroad including Experian, HNC Software, and Entriq. NetGeo is a privately held company funded by LG Venture Capital, Alps Investment Research, Daesung Corporation, and angel investors, including Michael Yang. The company can be reached at info@netgeo.com or at +01 (650) 318-8000. Contacts:
Kristina Jade Yee
Senior Director of Marketing
NetGeo, Inc.
650-318-8000, ext. 506
kyee@netgeo.com |
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