NetGeo, Inc. Announces Distinguished Internet Experts to Advisory Board

Experts in both Networking and Internet Law Join
Leading Internet Intelligence Solutions Company

Mountain View, California - October 10, 2001 - NetGeo™ Inc., a leading provider of IP-based business intelligence solutions, announced today that both Dr. A.L. Narasimha Reddy from Texas A&M University and Professor Michael Geist from the University of Ottawa Law School have been appointed to NetGeo's advisory board.

"I very am pleased to welcome Dr. Reddy and Professor Geist to our advisory board, as both experts will bring valuable strategic insight and practical experience to the company," said Mark Cramer, President and CEO of NetGeo, Inc. Their combined experience in networking infrastructure, international Internet jurisdiction, and electronic commerce law will be instrumental in engineering NetGeo's continued growth and success."

NetGeo's IP business intelligence solution, InfoScope SM , is a revolutionary breakthrough that allows businesses to determine the geographic location of their web users as well as other types of important information. The flexible, IP-based system is designed to integrate easily with existing systems and is scalable, maintainable, and fast. At the heart of NetGeo's InfoScope solution is the proprietary AcuProfileSM technology. The technology powers a self-improving intelligence agent that not only provides valuable data about the IP universe of 4.29 billion Internet addresses, but also verifies, scores, and updates this information continuously.

Award-Winning Internet Infrastructure Expert

A. L. Narasimha is currently leading a Texas A&M project on building a scalable multimedia storage server based on networked workstations. His group is also exploring various issues related to Network QOS. The professor's research areas include: Multimedia, I/O systems, Network QOS and Computer Architecture. Previously, Dr. Narasimha worked at IBM where he co-architected and designed a topology-independent routing chip operating at 100 MB/sec, designed a hierarchical storage management system and participated in the design of video servers and disk arrays. He received his B.Tech. degree in Electrical Engineering from the Indian Institute of Technology, Kharagpur, India, and M.S. and Ph.D degrees in Computer Engineering from the University of Illinois at Urbana-Champaign, where he was an IBM Fellow. He is a member of ACM SIGARCH, is a senior member of IEEE Computer Society, and received a National Science Foundation Career award in 1996.

"NetGeo has proven itself to be a leader of business intelligence solutions and I am delighted to be working with the company and share their vision of bringing geography to the Internet, " said A.L Narasimha. "Companies today are looking to implement networking technologies to improve the way they do business on the Internet; content delivery networks as well as ISPs can now utilize NetGeo's InfoScope for more efficient routing, load balancing and traffic management."

Internationally-Known Internet Law Expert

Michael Geist is a law professor at the University of Ottawa specializing in Internet and e-commerce law and Director of E-Commerce Law with the Canadian law firm of Goodmans LLP. Professor Geist has obtained law degrees from Osgoode Hall Law School in Toronto, Cambridge University in the United Kingdom, and Columbia Law School in New York. He has written numerous academic articles and government reports on the Internet and law. He is also a national columnist on cyberlaw issues for the Globe and Mail and is on the advisory boards of several leading Internet law publications including Electronic Commerce & Law Report (BNA), the Journal of Internet Law (Aspen) and Internet Law and Business (Computer Law Reporter). In June of 2001, Professor Geist was publicly elected to the board of the Canadian Internet Registration Authority, the dot-ca administrative agency. He is regularly quoted in the national and international media on Internet law issues and has appeared before government committees on e-commerce policy.

"It is no surprise that Internet borders are becoming increasingly important as the international online exchange of goods and services, sensitive information, and valuable content increases," said Professor Michael Geist. " I'm very excited at the opportunity to assist NetGeo with advising customers on how they can be at the forefront of utilizing this technology to enhance product offerings and to provide better customer service, while at the same time respecting distribution agreements and legal restrictions that apply as much on the Internet as they do in the physical world."

About NetGeo™, Inc. ( www.netgeo.com )

NetGeo, Inc. is a leading provider of Internet business intelligence solutions. The company provides web businesses with a competitive advantage by enabling them to improve operational efficiencies and better serve their customers by delivering highly accurate, real-time information about who is accessing their web sites. With InfoScopeSM, NetGeo's flagship software product, companies can now more completely understand where their web visitors are coming from (country, state, city, zip code), where they work, and even how they connect to the Internet (Cable, DSL, modem, wireless, etc.). Based on Internet Protocol (IP) addresses, web user trend analysis, and other user behavioral data, valuable business information is delivered in real time without cookies or user input. As such, InfoScope enables the gathering of significant user intelligence with minimal user experience disruption and personal privacy intrusion.

Founded by Michael Yang, the former Co-founder, President and CEO of MySimon, NetGeo has a growing list of customers and partners in the U.S. and abroad including Experian, HNC Software, and Entriq. NetGeo is a privately held company funded by LG Venture Capital, Alps Investment Research, Daesung Corporation, and angel investors, including Michael Yang. The company can be reached at info@netgeo.com or at +01 (650) 318-8000.

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