DaVita Chooses NetGeo for Territory-based Online Content Delivery

San Jose, Calif. - Sept 10, 2004 - Verifia, the industry leader in IP-based Internet intelligence solutions, signed a software license and service agreement with DaVita, one of the largest providers of dialysis services in the country. DaVita serves nearly 52,000 patients in 35 states and the District of Columbia from over 611 outpatient dialysis centers. Working in conjunction with DaVita's internal team, Verifia has provided IP geography solution, NetGeo, for DaVita's territory-based online content based on visitor locations.

Verifia has pioneered the IP geography solution with the proven capacity of NetGeo to deliver accurate data and outstanding customer service tailored to meet the sophisticated requirements of customers. That is why numerous financial institutions, which make up the majority of the NetGeo customer base, already undertook extensive benchmark tests and acclaimed that this product is substantially more accurate and outstanding than any other product in the marketplace. Earning the trust and business of prestigious customers such as DaVita will ensure far greater success for Verifia to thrive in the IP geography solution market.

Verifia's flagship product, NetGeo, enables businesses to completely understand where their website visitors are coming from by delivering highly accurate IP geography solutions. Many companies use geolocation for presenting relevant and personalized content for web visitors based on their physical location. Various companies have also deployed a territory-based access control mechanism to comply with the local jurisdictions. Using NetGeo, businesses can uphold stringent safeguards and standards for business web applications. NetGeo offers a number of enhanced data capabilities which can be tailored to the customer's need. Verifia will continue to be a leader in the IP geography solution market as it can deliver the proven results.

About Verifia's NetGeo
Verifia's Internet intelligence solution allows businesses to determine the geographic location of their web customers as well as the companies and organizations to which they belong. The system is designed to integrate easily and is scalable, maintainable, and fast. Customers and partners are up and running within days.

NetGeo enables many different types of Internet applications:
o Territory-based Access Control - Companies use NetGeo to only allow users belonging to the region where companies grant access to the web.

o Online Credit Fraud Detection - Companies use NetGeo to score or screen online transactions in order to combat fraud.

o Digital Rights Management - Media companies protect their digital media and respect various regional restrictions and distribution agreements by filtering out users from certain geographic areas.

o Geo-Targeted Marketing- Marketers can deliver customized content and advertisements based on the location of web visitors.

About Verifia, Inc. ( www.verifia.com )
Verifia is an Internet intelligence company designing most accurate IP geography solution, NetGeo covering 4.3B IP addresses throughout the world. Fair Isaac, VISA International, and Microsoft have rated NetGeo number one in their benchmark tests. Verifia was incorporated in February 2000 by the serial entrepreneur who found mySimon, Michael Yang. The company is located in San Jose, California, and serves Fortune 500 companies including American Express, Experian, and Fair Isaac. Verifia is a privately held company funded by Alps Investment Research, LG Ventures, YEN Co.(a Daesung Group company), BiNEXT, and individual investors, including Michael Yang.

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