AdvertWizard Announces First European Global and Category Targeting for All Online Advertisers

Embargo - July 24, 2001 EURO - AdvertWizard.com, the UK based website promotion service, has today announced the introduction of sophisticated geographical and category content ad targeting tools for online campaigns.

AdvertWizard.com, part of On-Line PLC, is the first service within Europe to offer advanced media buying facilities to all advertisers, regardless of size or budget.

People buying campaigns on the AdvertWizard Network will be able to target their online ads based on the geographic location of individual users. This means that European businesses will now be able to focus on and create country specific campaigns for the first time. This cutting edge technology removes the hit and hope of advertising on a site and enables specific country targeting.

Initial countries that can be targeted will be the UK, US, Canada, Germany, Italy, Netherlands, Australia, Japan and China.

InfoScope, by US based NetGeo enables AdvertWizard to look at the Internet Protocol (IP) address of each user viewing and ad, resolve their location by querying the IP address against the Infoscope database, which returns a country location and allows the AdvertWizard Network to deliver ads that are targeted against that country.

In addition, users will be able to further refine their target markets by selecting relevant site content, both in terms of broad channels and new specific categories as well.

The introduction of geographical targeting follows the announcement made last month by AdvertWizard on plans to launch a dedicated media buyer portal. These developments will build upon their already rapid adoption across Europe by both the SME sector and the agency media buying communities.

Marcus Exall, MD of AdverWizard said "We are delighted to be able to provide NetGeo¡¯s targeting technology as standard. It will be a much welcome addition to small and large advertisers alike who will now not only be able to create and execute country specific campaigns, ensuring a higher degree of cultural personalisation but will also experience significantly higher rates of return and greater targeting of our already comprehensive niche network".

NetGeo CEO/President, Mark Cramer said "We are pleased that AdvertWizard has chosen our best-of-breed software for integration into their Internet advertising platform. With proven accuracy rate of over 99%, InfoScope provides a powerful new mechanism for the creation of targeted online marketing programmes. Now advertisers throughout Europe will be able to more precisely address specific markets and to run more effective campaigns via AdvertWizard¡¯s new geo-intelligence capabilities".

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Notes to Editors:

To arrange comment, opinion, interview or online advertising advice please
contact Belinda Webb, AdvertWizard PR Manager at belinda@advertwizard.com or telephone 07764 189 264 or 020 8 591 1125 ext.226

About AdvertWizard
AdvertWizard is a website promotion service designed to take advantage of the burgeoning market for internet advertising in Europe that is expected over the next 3 to 5 years. AdvertWizard helps small and medium sized web enterprises take advantage of this by making internet advertising easy, instant and effective.
AdvertWizard is part of On-Line PLC.

AdvertWizard is one of the UK¡¯s largest networks with over 3000 members and 30m impressions per month and represents the next generation of online advertising because it has succeeded in automating the entire process.

About NetGeo™, Inc. ( www.netgeo.com )

NetGeo, Inc. is a leading provider of Internet business intelligence solutions. The company provides web businesses with a competitive advantage by enabling them to improve operational efficiencies and better serve their customers by delivering highly accurate, real-time information about who is accessing their web sites. With InfoScopeSM, NetGeo's flagship software product, companies can now more completely understand where their web visitors are coming from (country, state, city, zip code), where they work, and even how they connect to the Internet (Cable, DSL, modem, wireless, etc.). Based on Internet Protocol (IP) addresses, web user trend analysis, and other user behavioral data, valuable business information is delivered in real time without cookies or user input. As such, InfoScope enables the gathering of significant user intelligence with minimal user experience disruption and personal privacy intrusion.

Founded by Michael Yang, the former Co-founder, President and CEO of MySimon, NetGeo has a growing list of customers and partners in the U.S. and abroad including Experian, HNC Software, and Entriq. NetGeo is a privately held company funded by LG Venture Capital, Alps Investment Research, Daesung Corporation, and angel investors, including Michael Yang. The company can be reached at info@netgeo.com or at +01 (650) 318-8000.

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