Mindport Sentriq Selects NetGeo™, Inc.
for Geographic Location Capabilities
Company Selects InfoScope SM for Strong Geographical Control of Internet Media Distribution
Mountain View, Calif. - May 7, 2001 - NetGeo™ Inc. a leading provider of IP-based business intelligence solutions, announced today that Mindport Sentriq has implemented NetGeo's flagship product, InfoScope SM . Mindport, the technology division of MIH Limited (Nasdaq: MIHL), is a leading multi-national television platform, Internet, and interactive technology company. NetGeo's InfoScope is providing geographic analysias part of the company's Sentriq Digital Rights Network Service. NetGeo's InfoScope determines the Internet user's geographic location and the company or organization to which the user belongs. The company combines streams of data from more than 24 sources using proprietary heuristics and algorithms in order to generate accurate results. This information, combined with NetGeo's geographic analysis features, allows Sentriq to offer extremely detailed distribution and end user consumption data across every part of the Internet media distribution chain.
"As a world leader in media commerce, our goal is to establish global security solutions for the delivery of content and revenue over the Internet,¡± said Robert Fransdonk, Chief Technology Officer for Mindport Sentriq.
"We chose NetGeo because precision in geo-targeting is extremely important in order to ensure that broadcast rights, especially for live sporting events, are not violated. Further, this geographic information will be an integral marketing research tool for content owners, aggregators, and distributors.
Sentriq To Use InfoScope as an Integral Part of Their Digital Rights Management Solution
Sentriq provides world-class service for the protection of Internet media. When a viewer requests protected content, the Sentriq service is launched initiating an authentication protocol with the appropriate Sentriq Agent in order to acquire access to the secured content. By using NetGeo's InfoScope as part of its Media Protection solution, Sentriq provides their content provider with the highest level of content security over the Internet. InfoScope effectively blocks visitors from certain regions who are not authorized to view particular streaming content.
"We are very pleased that Mindport Sentriq selected InfoScope," said Mark Cramer, President and CEO of NetGeo, Inc. "They are on the forefront of the exciting content delivery industry developing on the Internet and Digital Rights Management is a critical component of this emerging area. NetGeo's commitment to the development of the most advanced Internet customer intelligence solutions supports Mindport Sentriq's initiatives to lead in their field."
About NetGeo's InfoScope SM
NetGeo's business intelligence solution is a revolutionary breakthrough that allows businesses to determine the geographic location of their web users as well as the companies and organizations to which they belong. The flexible, IP-based system is designed to integrate easily with existing systems and is scalable, maintainable, and fast. Customers and partners can be up and running in days, instead of months.
InfoScope enables many different types of Internet applications:
• Online Credit Fraud Detection – Companies can use NetGeo's information to score online transactions
in order to combat fraud.
• Digital Rights Management – Media companies can protect their digital media and respect various
regional restrictions and distribution agreements by filtering out users from certain geographic areas.
• Web Analytics – Businesses can gather essential information about their web consumers to maximize
their Internet content and commerce initiatives. Companies may also discover which corporations and
organizations are visiting their web sites.
• Geo-Targeted Marketing Services – Marketers can deliver sponsored content, and advertisements based
on the location of web visitors.
About Mindport
Mindport Sentriq delivers technology products and services to traditional and broadband distributors to pay media worldwide. As the technology engine behind the highly successful MIHL, Mindport is positioned to package, price, deliver, and protect high-value content, enabling broadband services providers and network operators to build and secure their businesses and increase revenue. To learn more, visit http://www.sentriq.com or http://www.mindport.com.
About NetGeo™, Inc. ( www.netgeo.com )
NetGeo, Inc. is a leading provider of Internet business intelligence solutions. The company provides web businesses with a competitive advantage by enabling them to improve operational efficiencies and better serve their customers by delivering highly accurate, real-time information about who is accessing their web sites. With InfoScopeSM, NetGeo's flagship software product, companies can now more completely understand where their web visitors are coming from (country, state, city, zip code), where they work, and even how they connect to the Internet (Cable, DSL, modem, wireless, etc.). Based on Internet Protocol (IP) addresses, web user trend analysis, and other user behavioral data, valuable business information is delivered in real time without cookies or user input. As such, InfoScope enables the gathering of significant user intelligence with minimal user experience disruption and personal privacy intrusion.
Founded by Michael Yang, the former Co-founder, President and CEO of MySimon, NetGeo has a growing list of customers and partners in the U.S. and abroad including Experian, HNC Software, and Entriq. NetGeo is a privately held company funded by LG Venture Capital, Alps Investment Research, Daesung Corporation, and angel investors, including Michael Yang. The company can be reached at info@netgeo.com or at +01 (650) 318-8000.
Contacts:
Kristina Jade Yee
Senior Director of Marketing
NetGeo, Inc.
650-318-8000, ext. 506
kyee@netgeo.com |
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