NetGeo™ Secures $1.77MM in Financing
Investors Back Product Development, Sales & Marketing Expansion
Mountain View, Calif. – April 9, 2001 – NetGeo™, Inc., a leading provider of IP-based business intelligence technology, today announced that this month it has closed it's latest round of funding, totaling $1.77MM, from venture and angel investors. The money will be used for product development and to expand sales and marketing efforts.
New investors included LG Venture Investment, Inc. (the investment arm of LG Group, Korea's second-largest company with operations in 120 countries) and Alps Investment Research LLC (the venture division of Alps Electric). Angels included Mr. Michael Yang, co-founder of mySimon.com, which was successfully acquired by CNET (Nasdaq: CNET) for $700MM in January 2000. Mr. Yang co-founded NetGeo in February 2000 with Dr. SanKu Jo, architect of the company's patent-pending technology. Mr. Yang currently serves as Chairman of the Board of NetGeo.
Bonwan Koo, Partner at LG Venture Investment, commented, "The customer intelligence space is rapidly heating up and we are excited to be behind the leading company in this sector. NetGeo's InfoScope product has proven to be best-of-breed, providing more accurate and detailed business-relevant information than that of the competition. NetGeo fits solidly into our strategy of financing technology pioneers in exploding markets."
"NetGeo is well positioned to capitalize on the mounting need for IP-based customer intelligence," added Marty Sukle, Manager at Alps Investment Research LLC. "As businesses endeavor to protect their digital media, thwart online fraud, and better serve their web visitors through customized content and services, NetGeo's technology will become standard practice, and the company's products invaluable for any enterprise striving to improve operational efficiencies and better understand their customers."
"In this environment the financial community is putting businesses under intense scrutiny, especially when it comes to making new investments. The fact that these knowledgeable investors have agreed to support our vision is testament to the strength of our business proposition and to the quality of our products and people," said Mark Cramer, President & CEO of NetGeo.
About NetGeo™, Inc. ( www.netgeo.com )
NetGeo, Inc. is a leading provider of Internet business intelligence solutions. The company provides web businesses with a competitive advantage by enabling them to improve operational efficiencies and better serve their customers by delivering highly accurate, real-time information about who is accessing their web sites. With InfoScopeSM, NetGeo's flagship software product, companies can now more completely understand where their web visitors are coming from (country, state, city, zip code), where they work, and even how they connect to the Internet (Cable, DSL, modem, wireless, etc.). Based on Internet Protocol (IP) addresses, web user trend analysis, and other user behavioral data, valuable business information is delivered in real time without cookies or user input. As such, InfoScope enables the gathering of significant user intelligence with minimal user experience disruption and personal privacy intrusion.
Founded by Michael Yang, the former Co-founder, President and CEO of MySimon, NetGeo has a growing list of customers and partners in the U.S. and abroad including Experian, HNC Software, and Entriq. NetGeo is a privately held company funded by LG Venture Capital, Alps Investment Research, Daesung Corporation, and angel investors, including Michael Yang. The company can be reached at info@netgeo.com or at +01 (650) 318-8000.
Contacts:
Kristina Jade Yee
Senior Director of Marketing
NetGeo, Inc.
650-318-8000, ext. 506
kyee@netgeo.com |
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